Provide customers with the best quality products at fair prices.
Bring farmers and consumers closer by educating consumers about coffee and tea and by educating farmers about consumers' needs.
Pay farmers a fair price so they can provide for their families and communities and live with dignity.
It was great pleasure to teach the technical staff of ANACAFE about using red worms to convert kitchen scrap into fertilizer.
You should see the look of disbelief when I told them we pay close to $3 (24 Quetzales) for a cup of coffee in a cafe or $10 a pound for gourmet beans. They often get less than 50 cents a pound for such hard labor and harsh life.
Out side the cooperative office makes a good classroom as people going by stop to learn what ever they can. Often I learnt much more from them.